Getting started
Rangy is an app for electric car owners. The application helps drivers drive calmly and know with how many battery percentages they will reach their destination. Today, there is no app that solves this need. In addition, the application includes the payment option for all charging station companies.
My goals
Electric car owners will be able to drive calmly and safely, and the payment will be effective and comfortable.
My vision is that the driver starts the journey calm and peaceful, with full confidence that he will not get stuck on the road without a battery, and he will have a safe way to plan his ride. In addition, paying when you arrive at a charging station will be simple and efficient, without the need to download several apps.
Research
Before diving in, I conducted a thorough market analysis. I researched various electric vehicle platforms and navigation apps.
Tesla · Yellow · On · Cello Charge · Waze
Survey
I conducted a very broad survey and distributed it to groups for electric car owners. About 100 participants answered the survey and the result was clear: the need for this type of app is real.
72.3%
Found themselves calculating alone, according to the km, how many percent of battery they will reach with.
60%
Not satisfied with the amount of apps the charging stations have for the phone.
60%
Can’t easily find a charging station on the way.
Persona
Nir Katz
32 · Lawyer · Married + 2
“When I go out with the car for a long drive, my eyes are constantly moving between the road and the battery meter.”
Bio
Nir is a busy man; his work requires him to drive all over the country. Nir also likes to travel with his family to all kinds of interesting places.
Pain points
Nir purchased an electric car to save on the large fuel expenses of driving to work. He is very satisfied with the car and with the savings every month. But one thing bothers Nir regularly: he never knows if the battery will be enough for the drive, or if he will have to stop to charge halfway. Nir really wants a solution to this issue.
User journey map
The user map aided me in further identifying the pain points and feelings of the users while browsing the app. It also enables me to list solutions to the problems my redesign will solve.
Common user journey
Feel: Unsure of himself
Enters the car, sets the destination, and calculates battery needs
Think: Unsure about his account, but it’s too late. He starts the ride.
Feel: Frustration
The road was full of steep climbs, the battery starts to run out
Think: I miscalculated again
Feel: Stressed and nervous
Searching for charging stations. It’s getting complicated
Think: I’m in trouble, there’s no way I’ll get to work on time
Feel: Frustrated!
Finally finds one, but wastes precious time downloading a payment app
Think: I can’t believe this is happening to me
Desired user journey
Feel: Laid back
Enters the car and sets the destination
Think: Checks the app for estimated battery on arrival
Feel: Full of confidence
Sees in the app he must stop for a quick recharge
Think: Ok, I can get going with a precise plan
Feel: Calm and peaceful
Charges briefly, pays quickly via the app
Think: How simple and smart it is
Feel: Satisfied
Keeps driving and arrives at work alert and happy
Think: Why wasn’t this app invented earlier?
Inspiration Board
Brand values
Futurism and innovation, intelligence and environmental quality.
Symbolic Colors
Blue is a futuristic, technological and innovative color that also expresses intelligence, combined with azure-green, which expresses the value of environmental quality, and subtle lighting in the background.
Visual design
The app language expresses technology, therefore the default is dark mode, with a round shape that expresses environmental quality.
Easy and convenient battery calculation upon arrival
Enter your current battery level and get a quick and accurate calculation of the battery percentage upon arrival at your destination.
Quick and easy payment, without a specific app for each
The app calculates the battery percentage at arrival and suggests charging stations if needed, without requiring a specific app for the station. The charging process is simple and convenient.